The honest price ranges

Template site you assemble yourself (Wix/Squarespace): $200–600/year in subscriptions, plus your weekends. Custom-designed business site from a professional team: roughly $2,000–10,000 depending on size and features. E-commerce or booking functionality: add $2,000–15,000. Web application with accounts and payments: five figures and up.

Anyone quoting far below these ranges is reselling a template with your logo on it.

What actually drives the cost

Three factors dominate: number of unique page designs, custom functionality (booking, payments, portals), and content creation (copywriting, photography). SEO done properly — structured data, performance optimization, keyword-mapped pages — adds cost upfront and pays it back in free traffic for years.

Where cheap sites get expensive

The $500 site costs more later: slow loading kills conversions, missing SEO means invisible on Google, security neglect gets sites hacked, and platform lock-in means rebuilding from scratch when you outgrow it.

Budget for the site as a revenue asset, not an expense. A site that brings two extra customers a month pays for itself within the year — that is the standard we build to at RKD Software Innovations.

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